TWO WORKSHOPS – A 1000 IDEAS

Innovation as a result of attitude, methods and process

Starting position

• Market leadership in the segment of its market.
• Mostly young employees with little knowledge of innovations or creative techniques.
• An essential product with large volumes is increasingly replaced by use of plastic.

Goal

• Sensitisation of employees and managers towards the importance of innovative thinking, as well as its greatest obstacles.
• Working out ,which personal attitudes form the necessary prerequisite, for an innovative environment within the company.
• Training of employees in the field of innovation, with regard to creative techniques.
• Finding and incorporating ideas, how new challenges within the market should be dealt with.

Process

• ‘Innovation-kick’, over one and a half days.
• Half a day of work in an interdisciplinary team together with managers,  ‘mindset’, on the topic innovation,  including all barriers.
• One day ‘toolkit’  (creativity techniques), with a smaller group of participants, development of concrete ideas for overcoming the…
• challenges through the use of plastic.
• Development of ideas through techniques of innovative association and analogy.
• Evaluation of ideas.

Result

• Employees, in the area of innovation with problem-solving processes, become familiar with the most important methods in the different phases.
• the development of over 100 ideas…
• teilweise neue Ansätze bzw. Stoßrichtungen gefunden
• with partially new approaches or directions of impact are found..
• Two ideas for further company-internal considerations are integrated in the innovation process.

Magic

“Innovation is clearly recognised, as a result of attitude, methods and process.”

“With innovative creativity-techniques, new ideas were developed.” UP