PASSION FOR SELLING WITH SALES-NAVIGATION

Turnover growth on a stagnating market. Further expanding positive team atmosphere.

Starting position

• international company selling luxury goods
• stagnating market
• previous seminars have had little concrete success
• Goal: passion for selling
• increase market share
• dynamic turnover and profit growth
• optimise teamwork laterally and across hierarchies

Process

• intern seminar, topic: leadership and cooperation. For internal and external sales employees
• open seminars for the management
• 2 x 2 seminar days “sales navigation: sell-negotiate-arrange-earn”
• the topics attitude and and awareness, claimed to be un-trainable, are conveyed in a practice-orientated and profound way.
• Building on this, the sales methods and techniques can be trained effectively and expanded.
• A lasting and sustainable development process is set in motion,
• through this the entire sales process is systematically integrated.
• the “sales-navigation” combines knowledge of current mental research with the high art of selling and negotiating, in a practice-orientated way.

Result

• Results: more than 30% of sales-growth in a stagnating overall market. Comparable foreign companies are growing modestly.
• Experiences: positive team climate is further expanded and supports the sustainable results.
• Stable customers’ relation-leadership and long-term partnerships.

Magic

Statement of the CEO: “Even in my wildest dreams, I would not have expected such results!”

“International divisions and foreign companies ask themselves: What are you doing differently from us?!!! MG